Reality show weighs in with 8.5 million viewers compared with 3.4 million who watched the Lord Sugar show
Battles in the boardroom proved no match for japes in the jungle as ITV1's I'm a Celebrity ... Get Me Out of Here wiped the floor with BBC1's Young Apprentice.
Viewers' appetite for bushtucker trials shows no sign of abating just yet with 8.5 million viewers for the latest instalment of I'm a Celebrity between 9pm and 10pm on Monday, a 31.5% share of the audience, rising to 9 million when ITV1 +1 is included.
Young Apprentice, on at the same time on BBC1, could only manage 3.4 million viewers, a 12.8% share.
The Lord Sugar show was run close by the climax to BBC2's three-part series The Choir: Military Wives, which averaged 2.7 million viewers, a 9.9% share, also between 9pm and 10pm.
Elsewhere, Channel 4 documentary Britain's Greatest Codebreaker drew 1.4 million viewers (5.4%) rising to 1.5 million including Channel 4 +1, while the concluding episode of series eight of Channel 5's The Hotel Inspector also had 1.4 million viewers (5%).
It's the end of the brave new world as we know it
The last part of Channel 4's five-part Brave New World with Stephen Hawking was watched by 800,000 viewers, a 3.1% share, rising to 900,000 when Channel 4 +1 is included. It began with 1 million viewers (rising to 1.09 million with Channel 4 +1) last month.
The hour-long science show was up against BBC2's University Challenge, with 3.2 million viewers (12.3%) between 8pm and 8.30pm, and MasterChef: the Professionals, which had 2.8 million viewers (10.8%) between 8.30pm and 9pm.
Big night for Weatherfield
Both episodes of a double helping of Coronation Street broke the 9 million barrier, with 9.2 million viewers (38.1%) between 7.30pm and 8pm, and another 9.2 million between 8.30pm and 9pm. Including ITV1 +1, the audiences were 9.2 million and 9.4 million respectively.
The soap predictably had the better of BBC1's regional current affairs show Inside Out, with 3.9 million viewers (16.1%) between 7.30pm and 8pm, and a Panorama investigation into a government scheme to give victims of crime the opportunity to meet the perpetrators, which had 2.1 million viewers (12.8%) between 8.30pm and 9pm.
