Turner Prize-winning artist Grayson Perry is to front a new TV series examining the varying tastes of the UK's social classes.
The cross-dressing potter will create a set of six huge tapestries to accompany the Channel 4 programmes to reflect his findings, which will then go on tour.
Perry visited Sunderland, Tunbridge Wells and the Cotswolds to immerse himself in the working, middle and upper classes which he calls the "taste tribes of Britain".
The 51-year-old artist - who often appears in public as his alter-ego Claire - won the Turner for his ceramic work, which has featured subjects such as death and child abuse, in 2003. He also works with embroidery and his six new tapestries will each measure two metres by four metres.
"Taste runs deep and it has been a fascinating and often emotional experience for me," he said.
"The relationship between our taste and our social background is the elephant in the room of British social life, and I wanted to explore this in an inclusive and non-judgmental way.
"I came to art from a working-class culture. I spent 30 years building up and honing my North London middle-class prejudices about other people's bad taste.
"Now I have taken those prejudices on safari with me to meet the various tribes that make up British class system," Perry added.
His three-part series, to be called Taste, will be screened next year.
