The Voice UK presenter Holly Willoughby has stated that Jessie J is doing an "incredible" job on the show.
Willoughby, who co-hosts the BBC competition with Reggie Yates, explained that the 'Who You Are' singer pushes contestants and fellow coaches will.i.am, Tom Jones and Danny O'Donoghue to "raise their game".
"I like how Simon Cowell says exactly what he thinks, whether people like it or not," she explained. "I don't care if people don't like me and I'm prepared for that.
"Even if they are on my team, that doesn't mean I'm going to say it was good if it wasn't. I'm not a robot. I sing out of tune sometimes so I'm not scared to tell someone else if they have. I'm going to be honest. That's what the industry needs more of right now."
The Voice UK will reportedly launch on BBC One on Saturday, March 24.
