Wednesday's instalment of The Only Way Is Essex drew nearly 1.2m, according to overnight data.
The ITV2 reality show attracted 1.03m (5.4%) from 10pm with an additional 123k (1.3%) on timeshift. Earlier, Peter Andre: My Life was seen by 1.01m (4%).
Elsewhere on the multichannels, Bones and Grey's Anatomy took 447k (1.8%) and 145k (0.8%) respectively on Sky Living.
Justified's latest episode 'The Devil You Know' entertained 142k (0.6%) on 5USA. On 5*, critically acclaimed animated spy comedy Archer amused 54k (0.3%).
On the terrestrials, live Champions League football dominated with an average of 7.22m (30%) tuning in for Chelsea vs Barcelona.
The latest Apprentice was caught by 6.1m (23.9%) on BBC One, with 2.24m (11.2%) switching to BBC Two's You're Fired! spinoff.
Earlier on BBC Two, Our Food grabbed 1.51m (6.3%) and Divine Women took 843k (3.3%).
Channel 4's Four Rooms was seen by 1.17m (4.9%) before Elizabeth Taylor: Auction of a Lifetime appealed to 1.99m (8.4%) from 9pm (+1: 226k/1.5%).
NCIS delivered 1.72m (6.8%) for Channel 5. It was followed by Law & Order: Criminal Intent (1.11m/6.2%) from 10pm and preceded by Police Interceptors (649k/3.2%) and Cowboy Traders (1.25m/5.2%).
Overall, ITV1 stormed to primetime victory with 25.9% (+1: 0.3%) ahead of BBC One's 20.3%. BBC Two took third place with 6.4%, beating Channel 4's 5.8% (+1: 0.7%) and Channel 5's 5.4% (+1: 0.2%).
