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vrijdag 4 mei 2012

'The Apprentice' takes 6.1m, beats British Soap Awards

'The Apprentice' takes 6.1m, beats British Soap Awards

Last night's instalment of The Apprentice attracted more than 6.1m, according to overnight data.

The episode was watched by 6.13m (25.2%) from 9pm. Although it was down from last week's figures, it did comfortably beat ITV1's coverage of the British Soap Awards. You're Fired! managed 2.23m (11%) on BBC Two afterwards.

Earlier on BBC One, Traffic Cops took 4.05m (19.1%) in the 8pm hour.

Elsewhere, BBC Two began primetime with live snooker coverage (1.28m/6.9%) before showing Antiques Uncovered (1.11m/5.2%) and This World (1.02m/4.2%).

Channel 4's Four Rooms garnered 1.11m (5.2%) from 8pm (+1: 114k/0.5%) with The Tallest Tower: Building the Shard getting 1.66m (6.8%) afterwards (+1: 291k/1.6%). Season two of The Killing US started with 707k (3.9%) from 10pm (+1: 110k/1.2%).

NCIS continued with 1.66m (6.8%) on Channel 5 in the 9pm hour. It was preceded by Cowboy Traders (900k/4.3%).

Overall, BBC One won primetime with 21.4%, ahead of ITV1's 19.7% (+1: 0.7%). BBC Two grabbed 6.2%, beating Channel 4's 4.9% (+1: 0.9%) and Channel 5's 4.8% (+1: 0.2%).

On the multichannels, the Justified episode 'When the Guns Come Out' managed 134k (0.6%) on 5USA, while Bones grabbed 355k (1.5%) on Sky Living.

Spy animated comedy Archer amused 84k (0.4%) on 5*, and Peter Andre: My Life was seen by 390k (1.6%) on ITV2 (+1: 249k/1.4%).