Speaking to us ahead of the new series next month, Emma hit out at A-list stars in the house.
She said: “With people like Nadine and your Lindsay Lohans, they’re so media trained that you’re never going to get anything from them.
“People go, ‘Oh My God, Nadine’s going in, we’re going to find out all about Girls Aloud’, but you’re not. ”
Slightly ranting, Emma went on: “She’s not going to do that, she’s still a part of it, you don’t s**t where you eat, do you?”
She added: “Sorry… please don’t quote that. Put a muzzle on me!”
In our chat, which featured rather a lot of swearing and strong opinions from the uber BB fan, Emma said that the casting of Celebrity Big Brother shouldn’t focus on huge stars.
“I say this every time, but you’re not going to get A-listers on board because they don’t need to do it,” Emma told us. “It’s not about how famous someone is, it’s their personality.
“Nadine Coyle, realistically, what are we going to get from her as a housmate? She may be real famous, but we need content.”
