England will get their campaign at the tournament under way this evening (June 11) for the opening group match against France at the Donbass Arena in Donetsk.
But as the game kicks off at 5pm, many people face a dilemma over how they will catch the live coverage on ITV1 and Radio 5 Live.
According to a survey by Asda, three in ten workers will opt to remain at their workplace to watch the game rather than leaving early in the afternoon.
Four out of ten of those polled said that they would head to the pub to watch the match, and the remainder expected to head home, or miss the match entirely and catch up on highlights later on.
The supermarket chain has also seen a surge in sales of cheap TVs, which it believes is down to employers seeking to avoid the mass exodus by offering people options to watch the game. Its current bestselling electronic goods are said to be the 19-inch Luxor LCD TV/DVD combi for £98 and the 32-inch Luxor HDTV for £177.
Rush hour travellers without any interest in football are likely to have a much happier homebound commute due to the trend.
But later trains are expected to see a surge in passengers due to the "slomuters" after the match finishes.
"The rush hour chase for a seat is likely to be in the office," said Michael Arnott, Asda TV expert. "We've seen brisk trade in affordable TVs this week and anecdotally we're hearing that many of these TVs are headed for offices."
Arnott added: "It's a great opportunity to bond with workmates around the TV. With prices this low, you can pick up a TV for the office for not much more than a few rounds of drinks."
Other notable Euro 2012 games in the 5pm slot over the next few weeks include Greece versus the Czech Republic, Denmark versus Portugal, Italy versus Croatia and Ukraine versus France.
