The show debuted Thursday to a 0.8 rating/2 share in the key 18-49 demographic and 2.4 million total viewers. By Sunday, CBS entertainment president Nina Tassler was already referring to it in the past tense at the Television Critics Association summer press tour.
"It was a show we tried, we were excited about, [that] didn't quite get traction," she said.
Hours after Tassler made those comments, "3" moved to what was to be its normal timeslot, 9 p.m.
But it again fared poorly.
Drama reruns will run in place of "3" on Sunday nights until "The Good Wife" returns in the fall.
The show, based on a similar reality series, followed three women who supported one another as they looked for love.
