Last year, Paddy Doherty lost the plot with Jedward. Earlier this year, Denise Welch went crazy in the hot tub. So this summer, which famous face will be going bonkers in the Big Brother house?
The list of rumoured 'stars' taking part is the usual mixed bag of wannabes, used-to-bes and who-the-heck-are-theys. A Nolan sister, a bounty hunter, some token WAGS and a Spandau Ballet star-turned-DFS-advertiser are supposed to be entering the famous compound next Wednesday (August 15).
After a rather grim series of Big Brother, which has generated more complaints than a Jim Davidson gig at a race equality event, let's hope the Celeb run is even more light-hearted, silly and irreverent than usual.
The ratings hit in January with the Shannon twins, Frankie Cocozza and Michael Madsen will be hard to top, but if Channel 5 have somehow managed to sort out Dog the Bounty Hunter's visa issues, then anything is possible.
And we're sure there are a couple of rogue names that haven't been leaked yet. So we're still keeping our fingers crossed for Wagner from X Factor, the Chuckle Brothers, Shaggy and Michaela Strachan. We can dream right?
Celebrity Big Brother starts on Wednesday, August 15 at 9pm on Channel 5.