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maandag 13 augustus 2012

Tom Daley's Olympic bronze dive gives BBC Three huge ratings

Tom Daley's Olympic bronze in diving gave BBC Three an enormous audience last night.

Daley's involvement in the 10m platform men's final attracted a high of over 6 million to BBC Three at 9.30pm, the channel's best peak of the Olympics.

When Daley switched to BBC One and BBC Olympics 1, the 18-year-old made an even bigger splash, with 15.9m watching him win a medal at 10pm.

Mo Farah capturing a second London 2012 gold, which prompted the runner to perform the 'Mo-bot', was seen by a peak of at least 12.4m at 7.45pm.

With Team GB extending their gold medal tally to 28, 3.78m (31.9%) caught up with all the action with Olympics Tonight from 10.35pm.

Olympics Breakfast, meanwhile, averaged 1.45m (43.3%) for a preview of the penultimate day's events.

BBC One dominated with an all-day share of 36.3% and a primetime share of 39.2%. BBC Three was second with 6.9% and 11.8% respectively - the first time the digital channel has ever beaten ITV to second place in the primetime league tables.