The network, which caters to African-American viewers 25 and older, unveiled the rebranding at the Television Critics Association summer press tour, where it also highlighted three shows in its upcoming slate.
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They include "The Ricky Smiley Show," featuring the radio show host and Ray J; "Save My Son," which features black families trying to help their sons; and the reality series "R&B Divas."
"Smiley," will feature an array of guest stars in its first ten episodes, including Bruce Bruce and rapper Waka Flocka Flame.
TV One, which debuted in 2004 and reaches 56 million households, seeks an older audience than the more youthful-skewing BET.
