"Farm Update: NBC has passed on moving forward with The Farm TV show," would-be star Rainnn Wilson tweeted Monday. "Had a blast making the pilot - onwards & upwards!"
The series would have followed life on a beet farm maintained by Wilson's "Office" character, Schrute, and his family. Matt Jones, who plays Badger on "Breaking Bad," was to play Schrute's cousin Zeke.
The series would have continued the legacy of NBC's longrunning "The Office," which is in its ninth and last season.
Wilson has previously promised that "The Farm" would be "even more far out and weird" than "The Office." But NBC has lately expressed a taste for more mainstream comedy.
The network has said it is seeking broader sitcoms than its Thursday night shows, which tend to score critical acclaim but not high ratings.
"The Office" is usually by far the highest-rated of its Thursday shows, but has declined since the exit of star Steve Carell.
