Fox considered DVR play so important for new midseason drama The Following, it ran “Set Your DVR!’ ads for the show as part of the launch campaign, the first time anyone had done that.
Many viewers did put the Kevin Bacon serial killer drama on their DVRs, and in Live +3, The Following’s Monday premiere rose to a 4.3/10 among adults 18-49, up +34% from its L+SD rating (3.2).
The Following remains the second-highest rated drama debut of the season behind NBC’s Revolution (5.4/15 in Live+3, 33% gain vs. L+SD), just ahead of CBS’ Elementary (4.2/12). It also edged Fox’s cancelled 2011-12 dramas Terra Nova (4.1 in the L+3) and Alcatraz (4.0).
