Simon Cowell dismissed the first ten acts who auditioned for Britain's Got Talent at yesterday's launch.
The talent show judge appeared in the first main auditions for the 2013 series along with David Walliams, Alesha Dixon and Amanda Holden in Cardiff yesterday (January 16).
Cowell has said that he only wants the absolute best to go through to the next round following the decline in ratings for his other show The X Factor, according to The Sun.
A source said: "With X Factor on the wane, it's doubly important for Simon to make Britain's Got Talent a success. He believes the only way to do that is with the best acts.
"He's shaking up X Factor and that's spilling over into BGT. Simon is happy to show the rubbish acts getting a pasting in the audition rounds. But for the live finals he's looking for the seriously unique and astonishing.
"Yesterday's first auditions show saw him take a very no-nonsense approach. He's going back to basics — rubbish acts are buzzed off and good acts put through."
Simon Cowell was also quoted as saying that he will not be making a return to The X Factor while at the Millennium Centre in Cardiff yesterday.
