Lord Alan Sugar has gone into business with former Apprentice finalist Susan Ma.
Ma, who reached the final five on the 2011 series of the BBC One reality show, has earned an investment from Sugar in her skincare company Tropic.
"Skincare has always been my passion, right from the early days of mixing and experimenting with new formulas in the kitchen with my mum and selling them in Greenwich market," said Ma.
"My time on The Apprentice gave me an incredible opportunity to learn from Lord Sugar and I have applied this knowledge to take Tropic Skincare from my kitchen table to a credible business model.
"Having Lord Sugar's investment and guidance to help me launch my new venture has been invaluable and I hope to return his confidence and trust in me by making a real success of Tropic Skin Care."
Lord Sugar added: "After filming ends, I tell all the contestants to give me a call if they need me. At the You're Hired show after The Apprentice final, I mentioned Susan as someone I'd be contacting in the future.
"Well, I did contact her and then she didn't leave me alone until I invested in her! She has impressive enthusiasm and work ethic as well as a fantastic product and I am confident in her ability to make a success of this venture."
Last week, The Apprentice 2011 winner Tom Pellereau announced his joint project for a curved nail file product - Stylfile - with Lord Sugar.
The Apprentice launches on Wednesday, March 21 at 9pm on BBC One.
