'The Voice' will beat 'BGT', says Danny O'Donoghue
The Voice coach Danny O'Donoghue has insisted that the new show needn't worry about competition.
The singing contest will premiere on March 24, the same day as established rival Britain's Got Talent.
Sir Tom Jones, Jessie J and will.i.am join the Script singer on The Voice, which begins with the blind audition stage. This involves the judges having their backs turned to the performer so that their decisions are based purely on voice.
"The quality of everything is as good as it can be. No expense has been spared, from the set to all the production. I'm so confident, happy and excited about The Voice I don't think we need to worry about what other shows are doing," O'Donoghue told the Daily Star Sunday.
"The BBC have done a great job of picking a team of perfect professionals who are well trained in what they do.
"The Script are hugely successful and I've made a career of singing so I think I deserve to be there. The quality of talent on the show is just unbelievable. Everybody who is on it can sing, there are no novelty acts."