Jessie J, Alesha Dixon and Amanda Holden led online search figures over the weekend when the second episodes of Britain's Got Talent and The Voice UK aired.
Holden and Dixon were the most-searched for Got Talent judges ahead of David Walliams and Simon Cowell, while Jessie J beat all her male coach competition on The Voice, data from Yahoo! revealed.
Yahoo omg editor Julia White said: "There was so much expectation for Simon Cowell to return to Britain's Got Talent but as our searches show it's all about the girls.
"Both Amanda and Alesha received more searches, with David Walliams's popularity plummeting after being top search last week, maybe proving he was just a one hit wonder."
For the second week in a row, The Voice beat Britain's Got Talent in the overall search ratings war, though it only received 40% more searches, compared to 60% last week.
However, Got Talent's judges received three times more searches than The Voice's coaches.
'No Name' singer-songwriter Ryan O'Shaughnessy was the most-searched for contestant and the Britain's Got Talent star received almost twice as many searches as Denise Pearson, the most searched-for contestant from The Voice.
The full ranking of panellists according toYahoo's search data was as follows (last week's position in brackets):
Britain's Got Talent
1. Amanda Holden (2)
2. Alesha Dixon (4)
3. David Walliams (1)
4. Simon Cowell (3)
The Voice
1. Jessie J (1)
2. Danny O'Donoghue (3)
3. Tom Jones (2)
4. will.i.am (4)
