Discovery's Planet Green has been shrunken down to a single country.
Planet Green, which focused on eco-friendly living, is being re-branded as "Destination America," effective Memorial Day weekend.
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Targeting the 25-54 demographic, Destination America will be available in 59.5 million homes.
“Americans may be divided by politics, but we are united by our love of country,” Henry Schleiff, the new channel's president and general manager, said. “As a network inclusive to all, Destination America will celebrate this connective spirit by curating the common ground among us: the pluck of the worn saddle, the promise of exploring new territory, and the diversity that has made this nation great.”
Initial offerings from Destination America will include "BBQ Pitmasters" (premiering June 3), a barbecue competition series that will feature contestants facing off "in the ultimate BBQ showdown"; "Super-Duper Thrill Rides" (premiering June 16), which will examine "the coolest and most extreme roller coasters"; and "Cheating Las Vegas" (premiering July 14), which will delve into "the most fascinating and elaborate scams of modern casino gaming."
The move from Planet Green to Destination America marks the latest in a series of re-brandings for Discovery Communications, including Discovery Health's shift to OWN and Discovery HD Theater's evolution from HD Theater and eventually Velocity. Planet Green itself occupies the channel space previously held by Discovery Home and Leisure and, later, Discovery Home.
