Broadcast ad sales executives hopefully got some rest during the Memorial Day holiday weekend because this coming weekend is expected to be a busy one for them. I hear that the upfront marketplace is now officially in session, with all five English-language broadcast networks making deals for a large portion of their ad time for next season.
Expectations are that by Monday the first networks will be done selling out its upfront ad inventory, with adults 18-49 leader Fox, which once again kicked off the proceedings, likely to finish first. Analysts have predicted low- to mid-single-digit increases in ad pricing this year.
