Following the worldwide successes of Leona Lewis, One Direction and Cher Lloyd, the music mogul is keen for contestants from the show to impact on an international scale.
Murs - who came second on the 2009 series of the show - is the latest act to have received an official launch Stateside.
"I mean, to be honest, I did The X Factor three years ago in the UK, and it's been a real building process for me in the UK; so, I never really expected to sort of like come to America this soon," he told MTV.
"I'm really happy that it's happened. So, yeah, it's great. That's what Simon's vision is: he wants The X Factor to breed stars that are gonna go across the world.
"It's been good so far. I'm sure there's going to be more heard in America soon."
Simon Cowell The 'X Factor' Season Two Premiere Screening and Handprint Ceremony held at Grauman's Chinese Theater Los Angeles, California - 11.09.12 Mandatory Credit: RHS/WENN.com
Murs added: "I think it's the perfect time for British music to come over here. The Americans, you guys have really warmed to us, which is great, and you're liking our music which is cool.
"Obviously the success of the likes of One Direction and The Wanted and obviously Cher Lloyd, a few of them, Adele, Coldplay... to come over here off the back of that hopefully they'll like what I'm doing."
Murs released 'Heart Skips a Beat' in the US earlier this year and plans to follow the track with upcoming single 'Troublemaker' featuring Flo Rida by the end of 2012.
Meanwhile, the new single will feature as the lead cut from his third studio album Right Place Right Time in the UK, which is released on November 26.
