"666 Park Ave." revolves around a young couple tasked with managing a historical New York apartment building where the residents have all made deals with the Devil.
The network has picked up to pilot 666 Park Ave., an hourlong drama from Alloy Entertainment, the producers of The Vampire Diaries, The Secret Circle and Gossip Girl.
From Warner Bros. Television and Alloy, 666 Park is based on the book series by Gabriella Pierce. Like the books, the drama centers on an innocent couple from the midwest that moves to New York and gets hired to be resident managers of a building on the Upper East Side. There, unbeknownst to the couple, the residents have all unwittingly made deals with the Devil to have their deepest needs, ambitions and desires fulfilled.
David Wilcox is attached to adapt the project and executive produce alongside Alloy's Leslie Morgenstein and Gina Girolamo.
The project marks a reunion of sorts for ABC entertainment chief Paul Lee and Alloy executives, who worked together when Lee was at ABC Family.
666 Park joins a growing crop of Alloy dramas that include ABC Family's The Lying Game, Pretty Little Liars and The Lying Game. It marks the fourth drama ordered to pilot at the network this season, joining Shawn Ryan's Last Resort, the untitled Roland Emmerich election project and Shonda Rhimes' period hotel piece Gilded Lillys.
