With an extra half hour each week, the series will add a "street style" segment and "guess me by my style" game.
E!'s Fashion Police is getting super-sized.
Just as the network had done with E! News a year earlier, the fashion show, hosted by Joan Rivers, will move from a half-hour to an hour beginning March 9.
Rivers, along with her opinionated panel of Kelly Osbourne, Giuliana Rancic and George Kotsiopoulos, will incorporate more guest stars and new segments, including "street style" and a "guess me by my style" game.
In addition, the extra thirty minutes will allow the the comedian to spend more time outside of the studio, visiting designers in their showrooms, hanging backstage at fashion shows and doling out brutally honest fashion advice to wanting -- and unwanting -- celebrities.
“Comedic commentary is a signature part of the E! brand that resonates with our audience and we will continue to look for opportunities like this to further invest in the genre and bring more clever humor to the network,” said E!'s president of entertainment programming Lisa Berger in a statement.
The news comes as the cable network is looking to evolve into a "smarter" and more "aspirational" destination under the leadership of new entertainment chief Suzanne Kolb and her boss, NBC Cable Entertainment chairwoman Bonnie Hammer.
Since Fashion Police launched in September 2010, the weekly series produced by Comcast Entertainment Studios has been a solid performer for the female-centric network. It regularly lures nearly 1 million viewers, and has grown each quarter.
