The Edinburgh International TV Festival has announced the shortlists for the 2012 'Channel of the Year' Awards, including The Voice UK and Got to Dance going head-to-head for the multi-platform prize.
'Terrestrial Channel of the Year' will see ITV1 attempt to retain its 2011 crown ahead of BBC One, BBC Two, Channel 4 and Channel 5.
BBC Four, BBC Three, E4, ITV2 and Sky1 HD are in the running for 'Digital Channel of the Year', which was won last year by BBC Three.
The 'Cross Platform Innovation' award celebrates television shows which have demonstrated particular excellence in multi-platform or online extensions, such as games.
Sky's Got to Dance Online and BBC One's The Voice UK Online will vie for the award, alongside Channel 4's The Bank Job Head To Head Game and Embarrassing Bodies Live From The Clinic.
Last year's award was picked up by Channel 4's Million Pound Drop play-along game, created by Endemol Games.
Hit BBC talent show The Voice UK, currently airing its first series in Britain, is also up for 'Terrestrial Programme of the Year'.
The 'Producer or Director Debut' will go to either Grace Reynolds for Educating Essex, Dan Albion for Watch series Dynamo: Magician Impossible or Richard Senior, the director of Doctor Who episode 'Let's Kill Hitler'.
Big Talk, TalkBack, The Garden, Twofour and Wall to Wall will compete for the 'Indie of the Year' award.
The winners will be announced at the MediaGuardian Edinburgh International Television Festival, which runs from August 23 to 25 in the Scottish capital.
