Bravo's Newest Multiplatform Initiative Comes to Life This Summer in "The Real Housewives: The Game"
Building on the success of Bravo's "Top Chef: Texas" multiplatform initiative, the network is announcing their next transmedia experience in the highly addictive series "The Real Housewives of New York City." Passionate Bravo fans will be given the chance to live the lifestyle they have come to love through a new Facebook game, The Real Housewives: The Game, set to run concurrently with the fifth season of "The Real Housewives of New York City." This marks a new social gaming genre for Bravo who entered the space last September by launching Turtle Time in the interactive late-night series "Watch What Happens Live."
"This new game is a great opportunity for Bravo to take our passionate viewers into the content," said Lisa Hsia, Executive Vice President, Bravo Digital Media. "By bringing 'The Real Housewives' into a social setting, fans can now experience the franchise through television, social media and in their own virtual reality.