Hardware store Lowe's has pulled ads from TLC's new series 'All American Muslim' after the Florida Family Association encouraged members to email the program's advertisers.
The conservative organization posted a letter reportedly from a Lowe's representative, stating that the retail giant has agreed to pull its ads from the docu-series: "While we continue to advertise on various cable networks, including TLC, there are certain programs that do not meet Lowe's advertising guidelines, including the show you brought to our attention. Lowe's will no longer be advertising on that program."
Lowe's then acknowledged its decision on Twitter. "We did not pull our ads based solely on the complaints or emails of any one group. It is never our intent to alienate anyone. Lowe's values diversity of thought in everyone, including our employees and prospective customers."
'All American Muslim' looks at the lives of five Muslim American families from the Dearborn, Michigan area, home to one of the most active Muslim communities in the country and the largest mosque in North America.
However, according to the conservative Florida Family Association, "The show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish."
TLC has yet to comment on Lowe's pulling its advertising from the show, but a TLC spokesperson told Entertainment Weekly: "We stand behind the show 'All American Muslim' and we're happy the show has strong advertising support."
'All American Muslim' airs Sundays at 10PM ET on TLC.
