Sky1 has announced plans to run a live video feed on Zeebox for the Got to Dance final this weekend, as part of the satellite broadcaster's tie-up with the social TV mobile app.
Viewers of the reality show final on Sunday will be able to access an exclusive live videostream through the Zeebox mobile app, which launched last year offering a 'virtual couch' on iPhone and iPad.
The Zeebox Showtime page for Got to Dance will host the backstage video featuring the 2011 winners, Chris & Wes, reacting in real time to the performances of this year's finalists, including ballet dancers Tayluer & Elliott and all-girl hip-hop crew Boadicea.
Using Orca Digital's showcaster platform, the stream marks the first time that live video has been incorporated into Zeebox, the service which allows TV viewers to interact with programmes via social media networks.
Earlier in the year, Sky paid an undisclosed multi-million pound sum to take a 10% equity stake in Zeebox, and has since been integrating the service into its programmes and mobile apps.
Season three of Got to Dance has also seen a 'social wall' in the studio featuring comments about the show from viewers posted on Twitter, Facebook and Live Chat.
These comments are sometimes read out by host Davina McCall, and the social wall is also mirrored on the Got to Dance Zeebox page.
Other supported features on Zeebox include iTunes links for users to purchase songs featured on the show via the app's new 'click-to-buy' system.
Sky's head of digital entertainment Aidan Conway said: "As we continue to find fresh ways of weaving social media interactivity into our shows, the Got to Dance final presents a great opportunity to capitalise on the online buzz and excitement around who will steal Chris & Wes's crown through Zeebox's engaging second-screen technology, and we hope to take this excitement to a new level by integrating a live feed of Chris & Wes backstage into the showtime page.
"With the show simulcast on Sky 3D as well as Sky1 HD alongside a comprehensive second screen experience, we're confident that this year's final will be the most immersive and interactive ever."
The Got to Dance final will air on Sky1 and Sky 3D this Sunday (March 4) at 6pm. Zeebox is available to download now from the iTunes app store.
