Search This Blog

vrijdag 16 maart 2012

Channel 4 launches search for 'ultimate Jewish mother'

Channel 4 launches search for 'ultimate Jewish mother'

Channel 4 has launched a search for the "ultimate Jewish mother" as part of a new TV series in collaboration with The Jewish News.

The broadcaster, which has faced criticism for its portrayal of minority groups in the hit Big Fat Gypsy Weddings, intends to launch new four-part series Jewish Mum of the Year, made by Princess Productions, later this year.

Despite the Jewish community making up just 0.4% of the British population, the number of successful Jewish people in business, politics and entertainment is significant, including Lord Alan Sugar, Sir Philip Green and Labour leader Ed Miliband.

Channel 4 said that the Jewish mother has "come to epitomise what it means to be a mum" - including renown as "brilliant home-makers, incredible cooks and fiercely protective of their children".

The broadcaster added that Jewish mums are noted for being "excessive, overprotective, neurotically anxious and ever present - yet also an emblem of unstinting love and devotion".

The new series follows The Jewish News as it searches around the UK to track down the 'Jewish Mum of the Year', including particular focus on the big Jewish communities in Glasgow, Manchester, Leeds, Essex and London.

The "heart of gold" TV show will seek out "the traditional, the overbearing, the cheek-pinching and the charming", putting contestants through various tasks to prove their skills, including home-making and event organising, as well as testing how well they know their kids.

Channel 4's head of factual entertainment Liam Humphreys said: "This entertaining series will be a warm-hearted celebration of the cultural institution that is the Jewish mother.

"We hope the Jewish News' search for the greatest Jewish Mum in Britain will provide new insights for all of us as we enter the wonderful world of Bar Mitzvahs, match making and Friday night dinners, discovering the secrets behind one of the most successful and engaging communities in Britain."