Search This Blog

dinsdag 27 maart 2012

Ratings: CBS Wins Night With NCAA; 'GCB' Climbs

Ratings: CBS Wins Night With NCAA; 'GCB' Climbs

CBS won Sunday night thanks to NCAA basketball, while ABC's new "GCB" imrpoved over last week, according to preliminary numbers.

Though the nature of live sports renders CBS' numbers approximate, the network took first place in the advertiser-cherished 18-49 demographic and total viewership, averaging a 2.3 rating/6 share in the demo and 10.2 million. From 7 to 7:30 p.m., NCAA basketball overrun combined with the beginning of "60 Minutes" to give CBS the night's highest-rated and most-watched time slot with a 3.5/12 in the demo and 12.9 million total viewers.

The continuation of "60 Minutes" at 7:30 posted a 2.2/7 in the demo and 11 million total viewers. The conclusion of "60 Minutes," combined with the beginning of "The Amazing Race" at 8, drew a 2.7/8 in the demo and 10.8 million total viewers. The continuation of "The Amazing Race" at 8:30 posted a 2.5/7 in the demo and 8.9 million total viewers. The conclusion of "The Amazing Race" and the beginning of "The Good Wife" at 9 received a 2.1/5 in the demo and 9.7 million total viewers. At 9:30, the continuation of "The Good Wife" posted a 1.7/4 in the demo and 9 million total viewers, while the conclusion of "The Good Wife" combined with the beginning of "CSI: Miami" at 10 drew a 1.9/5 in the demo and 10 million total viewers. The continuation of "CSI: Miami" at 10:30 received a 2.0/5 in the demo and 8.9 million total viewers.

ABC took second place in the demo and total viewers with an average 2.2/6 and 7.5 million. "America's Funniest Home Videos" at 7 drew a 1.2/4 in the demo and 6 million total viewers, while "Once Upon a Time" the following hour posted a 2.8/8 in the demo and 8.7 million total viewers. "Desperate Housewives" at 9 took a 2.6/7 in the demo, even with last week, with 8.7 million total viewers, while "GCB" at 10 closed the night for the network, climbing 10 percent from last week's series low with a 2.2/6 in the demo and 6.5 million total viewers.

Fox's repeat-heavy roster took third place in the demo and fourth in total viewers with an average 1.7/5 and 3.7 million total viewers. Following a "Simpsons" repeat at 7, "The Cleveland Show" at 7:30 posted a 1.5/5 in the demo and 3.1 million total viewers. A new "Bob's Burgers" at 8:30 took a 2.0/5 in the demo with 4 million total viewers. "American Dad" at 9:30 also drew a 2.0/5 in the demo, with 4.3 million total viewers.

Coming in fourth in the demo and third in total viewers with an average 1.4/4 and 6.4 million, NBC began the night with "Dateline" at 7, which received a 1.0/3 in the demo and 5.6 million total viewers. "Harry's Law" the following hour took a 20 percent hit in the demo, hitting a series low of 0.8/2 and 8 million total viewers. The network closed the night with "Celebrity Apprentice" at 10, which was even  in the demo compared to last week with a 1.8/5 and 6 million total viewers.