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woensdag 18 april 2012

'The Only Way Is Essex' return caps big night for ITV2

'The Only Way Is Essex' return caps big night for ITV2

The Only Way Is Essex showed no signs of fatigue as it returned for a fifth series on ITV2 last night, picking up 1.3m viewers.

After only a short hiatus from the schedules, the reality show was the most-watched multichannel programme in primetime with 1.16m (6%) at 10pm and 172k (0.7%) on ITV2 +1.

Before TOWIE, a repeat of a 2009 Benidorm special amused 867k (3.4%), adding 222k (1.2%) on timeshift.

BBC Three's second screening of The Voice UK was caught by 793k (3.2%), claiming another victory over Britain's Got Talent, which was repeated on ITV2 to an audience of 755k (3.3%) an hour earlier at 7pm (+1: 267k/1.1%).

However, interestingly Britain's Got More Talent pipped The Voice at 8pm with 797k (3.2%) for ITV2 (+1: 298k/1.1%).

Don't Tell The Bride USA attracted 621k (2.5%) to BBC Three at 9pm, after which 776k (5.4%) watched Family Guy at 10.30pm.

But overall, ITV2 beat BBC Three with 3.8% (+1: 1.2%) against 2.6%. ITV3 was third with 2.1% for its usual batch of drama repeats.

Elsewhere, US drama Hawaii Five-0 maintained a solid 557k (2.2%) on Sky1 at 9pm, and Desperate Housewives took 535k (2.9%) for E4 at 10pm.

A Sky Sports Super Sunday football match between Manchester United and Aston Villa was the day's most-watched multichannel broadcast, averaging a hefty 1.45m (9.7%) between 3pm and 6.30pm.