ABC has canceled its freshman soap "GCB."
The news - as first reported by Deadline.com - comes amidst an increasingly busy afternoon at the Alphabet.
Said decision comes in spite of year-to-year gains this past Sunday as well as finishing number one in the 10:00/9:00c hour among women 18-34 and women 18-49.
The cast and creators respond via Twitter:
[4:21 PM] @UglyVictor - "We are done... Thank you to all the fans... it a little hard to take."
[4:30 PM] @MarkDeklin - "...you, the #GCB fans and #Blicket shippers, have been just incredible. THANK YOU all for your beautiful love and loyalty."
[4:44 PM] @EricWinter1 - So sad! Yes thanks fans!
