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zondag 26 augustus 2012

Benedict Cumberbatch's BBC Two drama 'Parade's End' premieres strongly

BBC Two's lavish new period drama Parade's End made an impressive start on Friday night, early overnight data suggests.

Starring Benedict Cumberbatch, the five-part series kicked off with 3.13m (14.1%) on BBC Two in the 9pm hour, topping the slot for half an hour between 9pm and 9.30pm.

The Terrestrial Channel of the Year's killer 8pm hour combination of Mastermind (2.16m/10.3%) and Gardeners' World (2.44m/11.3%) boosted Parade End's chances.

Over on BBC One, In with the Flynns dipped to 2.71m (12.8%) in its new 9pm slot, but the audience rose to 4.02m (18.8%) half an hour later for a repeat of Mrs Brown's Boys.

Celebrity Big Brother finished third in the hour for Channel 5 with 1.86m (9%) for Cheryl Fergison's shock eviction, slightly down on Thursday's 2m. Emma Willis's Bit on the Side followed with 846k (8.5%) from 10.30pm.

8 Out of 10 Cats Does Countdown, featuring the likes of Jon Richardson playing Channel 4's famous word game, amused 1.39m (6.5%) at 9pm and 371k (2.1%) on +1 as the broadcaster's Funny Fortnight season reached its penultimate day.

Overall, BBC One topped primetime with 19.8%, above ITV1's 17.6% (+1: 0.6%). BBC Two comfortably earned third place with 9.3%, ahead of Channel 5's 5.4% (+1: 0.2%) and Channel 4's 4.1% (+1: 0.9%).

Digital channel Yesterday pulled in an unusually high 465k (2.2%) for its new series Great British Ghosts, which was broadcast in the competitive 9pm slot.