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woensdag 6 februari 2013

Sky to run first 3D coverage of Formula One

Sky has confirmed plans to broadcast its first ever live Formula One in 3D ahead of the 2013 season.

Viewers will be able to watch the third test session from the Circuit de Catalunya on Sky 3D, as Sky experiments with 3D coverage of the sport.

All four days of the session from February 28 to March 3 will be shown on Sky 3D, as well as simulcast in standard and high definition on Sky Sports F1.

Sky's F1 commentator Martin Brundle said: "This is a special moment for Formula 1 fans and exactly the kind of innovation and access that Sky Sports F1 promised.

"3D will show us the real challenges of the race track with added depth and perspective. It will be a new, immersive experience for viewers and I can't wait to see what F1 action in 3D will reveal."

Sky Sports F1 executive producer Martin Turner said that the 3D broadcast will be "ground-breaking".

"We're as excited as the next fan to see what Formula 1 will look like in 3D. It's uncharted territory, but this is a big opportunity to experiment and innovate, and we're grateful to Formula One Management for working with us on this," he said.

"Sky is a world-leader in the field of 3D broadcasting, so in partnership with Formula 1 we're in the best position to answer public appetite and take up the challenge of bringing live F1 in 3D for the first time."

Sky describes the broadcast as "one-off 3D coverage" and has not indicated whether it could be extended to a full practice, qualifying or race session in the 2013 season.

However, Sky prides itself on being at the forefront of 3D sports production and F1 becomes the 14th sport that it has broadcast in 3D.

Sky's director of 3D John Cassy said: "[3D has] proved a huge success with other sports, and now for the first time ever, 3D will bring TV viewers a new perspective on Formula 1.

"This cements our commitment to innovation and investment in 3D, and it's the latest first by Sky following our recent work on Galapagos with Sir David Attenborough. As the leading 3D pioneer, Sky is delighted to be able to bring this entirely new experience to Sky 3D viewers and F1 fans."