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zaterdag 17 maart 2012

David Guetta to bring 4D to 'The Graham Norton Show'

David Guetta to bring 4D to 'The Graham Norton Show'

David Guetta is to be accompanied by a unique 4D projection for his performance on The Graham Norton Show this evening.

As part of the finale of the BBC One series, creative production agency Drive will use 4D projection mapping techniques - a process that involves content and 3D animation being projected onto backgrounds - for Guetta's appearance.

While the DJ performs his track 'Titanium', Drive will use two projectors and production technology to display bespoke content directly onto a set structure made from scaffolding and canvas.

This structure has been 'mapped', meaning the digital projection equipment can project a model of the structure back onto itself, overlaid with motion graphic content that conjures the illusion that the architecture is morphing and transforming.

Drive said that the CGI graphics will include a "pulsing cubed titanium tunnel", scenes from party island Ibiza and even a spaceship. It will be shown on the BBC One programme tonight at 10.35pm.

Ben Fender, company director of Drive Productions, said: "In the last year or so we've started to see 4D projection mapping moving increasingly into the mainstream, as more and more people become aware of the amazing things that can be achieved by combining creative vision with the very latest animation and projection technology.

"This type of project allows performers such as David Guetta to add a new dimension to the creative elements of their performance and interest from the television industry overall with regards to these techniques is really starting to take off - it's the future of television."

Drive has previously created 4D projections for the likes of Nokia and Polo Ralph Lauren.