The Voice UK continued to attract big ratings for BBC One last night (Saturday), the latest overnight data reveals.
BBC One's talent show giant attracted four million more (10m/40.3%) than Britain's Got Talent (6m/24.2%) when the pair went head-to-head between 8pm and 8.20pm.
Overall, the third blind audition averaged 9.54m (41.1%) from 7pm, peaking with a colossal 10.55m (44.9%) at 7.45pm.
The Voice has soared 500k week-on-week and found over a million new viewers since its launch a fortnight ago.
Got Talent pulled in an average of 9.43m (38.7%) for ITV1 from 8pm, peaking with 10.26m (42.1%) at 8.45pm.
However, despite being down a hefty 850k on last week's episode, the Simon Cowell talent show still scored more viewers than The Voice with +1 numbers included, as Got Talent managed 532k (2.3%) on +1.
Britain's Got More Talent followed the main programme on ITV2 with 759k (3.4%) at 9.15pm (+1: 203k/1.1%).
Meanwhile, Take Me Out took 4.06m (18.6%) on ITV1 and 235k (1.1%) on timeshift, then 546k (3.6%) watched Take Me Out: The Gossip on ITV2 from 10.30pm (+1: 116k/1.4%).
Keith Lemon's Jim'll Fix It-style vehicle LemonAid opened with a modest 3.28m (17.1%) on ITV1 at 6.15pm (+1: 135k/0.6%), after which You've Been Framed and Harry Hill's Best of TV Burp amused 3.3m (15%) at 8pm (+1: 144k/0.6%) and 3.18m (13.8%) at 8.30pm (+1: 288k/1.2%).
Back on BBC One, Shrek appealed to 3.56m (20.1%) before The Voice, while In It To Win It (4.39m/18.2%) and Casualty (4.8m/20.9%) held solid audiences later on.
BBC Three's screening of Shrek 2 at 9.10pm drew a decent 925k (4.2%), meaning it was the day's best multichannel broadcast.
Elsewhere yesterday, Masters Golf mustered 1.26m (6.8%) for BBC Two between 8.30pm and 12am, The Million Pound Drop fell to 1.16m (5.2%) for Channel 4 at 9.15pm (+1: 155k/0.9%), and CSI: NY rallied to 1.62m (7.9%) at 10pm (+1: 115k/0.8%) on Channel 5.
Across primetime, BBC One reigned victorious again with 26.9% versus ITV1's 23.5% (+1: 1.3%). BBC Two claimed 6.7% in third place, ahead of Channel 5's 4.7% (+1: 0.2%), and Channel 4's 3.7% (+1: 0.5%).
